Pepijn Janssen

Welcome to my Portfolio

Let's begin!

Let me introduce myself

I am a Multi Media Designer with a demonstrated history of working in the consumer goods industry within an international environment. Skilled in Marketing Management, Customer Insights, Consumer Products, E-commerce, and Trade Marketing. I have a wide variety of experience in both digital as well as traditional design and animation. I have worked for a wide variety of markets in the past like the Toys-, bank-, travel- and communication-industries. I have a passion for Music and am a total movie geek.

Coding Languages & Development: HTML(5), XML, XHTML, Actionscipt, Javascript, PHP, MySQL, Jquery, Bootstrap, Wordpress, Tridion, Drupal, Lotus Notes
Design Tools: PhotoShop, Illustrator, InDesign, DreamWeaver, Notepad++, Flash, Fruityloops
Office Tools: Jira, Excel, Word, PowerPoint
Analytics: Google Analytics, Dojo
Spoken Languages Dutch, English

Continue to Work Experience!

Professional Work Experience

The Things I've done for a Living!

Digital Content Analyst

Mattel Europe B.V, Amstelveen, the Netherlands, 2015–2018

In 2015 I was asked to come back to the Digital Team in a similar role as to which I started as within Mattel with the difference that it's no longer for just Northern Europe but for the EUROMEA region, meaning all of Europe plus South Africa, Israel and the United Arab Emirates.

As the Digital Content Analyst I became responsible again for all digital operations concerning a variety of brands within the EUROMEA region. This included brands like Barbie, Monster High, Hot Wheels, Fisher-Price, Thomas the Tank Engine and more. I provided support to all local marketing teams for their Campaigns and other local initiatives and lead the localization of new initiatives coming from the U.S. Headquarters.

  • Responsible for the maintenance of all European Brand sites

  • Provide Digital support & advice to all local brand managers and key account managers within the European Region

  • Design & Develop Local Marketing initiatives

  • Responsible for the Localisation and launch of all Emerging Markets' Barbie Brand Sites

  • Localize new digital initiatives coming from the U.S. Headquarter

  • Provide Digital Asset Management for Local Marketing

  • Reduce development time for product updates


Coördinator Customer Marketing, Catalog & Assets

Mattel Europe B.V, Amstelveen, the Netherlands, 2013–2015

As the Coördinator Catalog and Assets, I was responsible for the development of the Retail Catalog and the distribution of assets amongst all local markets within Europe. This also included taking ownership of the Mattel Image Database for Retail Customers and managing the development team behind it.

  • Develop a global template for the Mattel Retail Catalog

  • Train local marketing teams on how to use and localize said template

  • Reduce development costs by going digital

  • Guard the brand consistency throughout local markets within Europe

  • Centralise the Digital Asset Distribution within Europe

  • Manage the Mattel Digital Asset Library

  • Speed up Asset Distribution Processes to local retail customers


Webmaster of Northern Europe

Mattel Europe B.V, Amstelveen, the Netherlands, 2007–2013

As the Webmaster of Northern Europe, I was responsible for online support of the Scandinavian and Benelux marketing teams and the maintenance of their local brand sites.

  • Responsible for the maintenance of all Nordic and Benelux Brand sites

  • Provide Digital support & advice to all local brand managers and key account managers within the Northern Europe Region

  • Design & Develop Local Marketing initiatives

  • Localize new digital initiatives coming from the U.S. Headquarter

  • Provide Digital Asset Management for Local Marketing

  • Created and managed the Digital Media Internship Position


Flash Developer

Eye-Display (Part of KPN Narrowcasting), Zoetermeer, the Netherlands, 2006–2007

For Eye-Display I designed and developed Flash modules that were used for Narrowcasting solutions. These modules were hooked up to a database and then displayed in stores on screens next to the entrance or the cash registrars within shops. The owner of the store could then gain access from anywhere through the internet and manipulate the ads and products shown on screen at any given moment.

  • Design & Develop Flash Templates

  • Connecting Flash Templates to the Skydisplay Database

  • Design Corporate websites & Ad Campaigns

  • Provide support to retail customers like Albert Heijn, Probin, Free Record Shop, TUI etc.


Web Designer

Peter Langhout Reizen, Alphen aan den Rijn, the Netherlands, 2005–2006

As the Web developer I was responsible for the Front End maintenance of all PLR’s websites, re-designs as well as online campaigns.

  • Responsible for the maintenance of the main PLR website

  • Redesign the PLR website and design sites for sub-brands

  • Develop new and reoccuring media outings, like newsletters, monthly offers and others discounts


Call Center Representative

Nuon, Alkmaar, the Netherlands, 2004–2005

As a call center representative I was trained to handle calls from customers and provide them with a solution or guide them to the appropriate departments.

  • Register incoming issues

  • Calm down the customer if necessary

  • Provide a solution or act on request

  • Inform the appropriate department of an issue


Graphic Web Designer

ING, Amsterdam, the Netherlands, 2002–2004

For the ING Group I was part of the Audio & Visual Department and responsible for supporting the Presentations department. They made presentations for the Executive Board Members and I would enhance and optimize the presentations. Later on I also got involved in the maintenance of the corporate ING website.

  • Enhance presentations for the members of the Executive Board

  • Provide and develop visuals and other media applications for various campaigns on request

  • Perform maintenance on

  • Publish the quarterly figures


Web Designer

Tarchon B.V., Alkmaar, the Netherlands, 2001–2001

Tarchon was a small development company based in Alkmaar that focused the development of symantic databases and search engines. I was responsible for designing their corporate website.

  • Design of the corporate website

  • Creation of banner visuals


Let's have a look!


A Visual Glimpse

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